CARE - Our Unique Approach
Brad Gerrior, Consultant
“I’ve been working as part of the Apri team of consultants for three years in our Group Benefits division.
When Apri initially approached me, I was amazed at how the company’s goals fit perfectly with my philosophy of putting the clients’ needs first. Apri’s emphasis on CARE is embraced throughout the organization and at Apri we are provided with a platform to support and educate our clients on the finer aspects of managing their benefit program.
Before I entered into the benefit world, our family quickly found out the importance of having a good benefit program in place when my dad had a heart transplant at the age of 43. I personally know what it’s like to be on the other side when your world gets turned upside down and know how important it is to have someone to lean on. I, along with my Apri colleagues, see our clients as people and make certain we always treat our clients in the way that we would want to be treated. I have often tried to put a price tag on the benefit program that helped our family in its time of need. Outside the obvious costs, what I can’t factor in is the piece of mind our family had knowing my dad would be taken care of and the additional worries taken off our plate, which allowed us to focus more importantly on my dad.
At Apri, our goal is to reach out and help as many Canadian families as possible. We want to be known as your trusted advisor, someone you can lean on in good times and when your world gets turned upside down.
We can’t help but become very attached to our clients and take it personally when we have to fight on their behalf where claims have initially been rejected. Even if this becomes an on-going battle, we won’t stop at the first ‘no’ on behalf of our client. For some outside our ‘family’, this might seem like over and above. I don’t look at it this way. It’s part of our culture and approach to helping our clients.
Our approach and our philosophies are built around our CARE approach. We become emotionally attached because we know how important employee benefits can play in our lives.”